Community Relations & Communications


Sylvia McDaniel

Sylvia McDaniel ♦ Director of Community Relations & Communications

Sylvia grew up in the Salem-Keizer area, attended Salem-Keizer Public Schools and is an alum of Richmond Elementary School, Parrish Middle School and graduated from North Salem High School. Sylvia has more than 20 years of experience in the field of public relations, marketing and communications. This experience includes working as Creative Manager for Georgia DOT in Atlanta, in public affairs and outreach for Oregon’s Department of Energy, public relations and communications consultant at Legacy Emanuel Hospital in Portland, public affairs director for KPDX-TV, director of marketing and communications for Downtown Seattle and director of marketing communications for the internationally-renowned Pike Place Market.

Sylvia sets the vision and leads the planning for strategic marketing communications and community relations for the district. She also serves on the Superintendent’s Executive Leadership and Cabinet teams and coordinates planning with managers in the department and oversees staff.

Photo of Karma Krause